Mary Wohlwend
University of Florida · Public Relations
Minor in Media Production,
Management & Technology
Graduating May 2027
Data-informed. Story-driven.
At UF's Atlas Lab, I use social listening tools to learn how people feel about trends, current events, and brands. On TikTok, I've turned that same kind of insight into short-form content that generated more than $80K in sales in six months. I'm excited to combine both to help brands connect with the people they want to reach.
Featured Case Study · TikTok Shop
3.2M
likes
20M+
video views
$80K+
in product sales from videos I created
16K+
followers, built from zero
Selected brands I've promoted on TikTok Shop
Billabong Princess Polly Medicube Lemme Tilly's Comfrt Sand Cloud Windsor
Billabong
Medicube
Tilly's
Princess Polly
Lemme
Comfrt
Windsor
Sand Cloud
Selected work
Click any project below to see more.
Atlas Lab · Social Listening
Social listening research at UF's Atlas Lab
Examples of my research and feature writing, using the lab's professional tools to analyze online conversations.
TikTok Shop · Case Study
Short-form content strategy
How I grew a TikTok account to 20M+ views and $80K+ in sales, and what it taught me about reach, search, and ads.
Writing Sample · Journalism
Texas Upset Highlights UF's Culture of Restraint
A news feature, written for a journalism course, on why UF students stayed off the field after an upset win.
Writing Sample · Research Paper
How AI is reshaping PR
Traces the shift from early media monitoring to AI-powered tools. Written in fall 2024 for a professional writing course.
Writing Sample · Press Release
Sample press release
Turned Nike's FY22 Impact Report into an AP-style press release for a PR writing course.
Kappa Kappa Gamma · Design
Sorority merchandise and events
Created designs for sorority merchandise and large-scale event banners.
Tools I use
Brandwatch · Talkwalker · Quid · Google Trends · Google Analytics · CapCut · Canva · Adobe Creative Cloud · WordPress
Outside of school and work
You'll usually find me near the water. I swam competitively for 12 years and spent my summers as a lifeguard and swim instructor in St. Pete. No drive is too long if it ends at the beach, and I'll always stop for a good sunset.
Open to opportunities
Let's work together.
I'd love to put my social listening, trend research, writing, and short-form content skills to work for a marketing or communications team, starting in May 2027.
All brand names and logos are the property of their respective owners. Their use does not imply affiliation or endorsement.